This application called ‘Laga Bintang’ is a soccer mobile magazine developed to target youth in the soccer crazy Indonesian market. Laga Bintang will be a first of its kind mobile magazine in Indonesia – a one-stop destination for all soccer related action, trivia, gossip on soccer players & locker room chats. The soccer loving consumer now seeks more that just news/stats around English Premier League, LIGA and other soccer leagues. However there is no destination today that can give them this on field and off-field action on a 24×7 basis and make them come back for more.
Laga Bintang is made available to fans through a mobile application where the users can get all the soccer content they need for all soccer leagues. Laga Bintang will provide a perfect platform to young Indonesian men to interact with their favourite sport at all times and consume their favourite soccer content on Laga Bintang. It will offer consumers the latest news and information in the world of soccer and will have a unique gamification based leaderboard section called Kontes. Users will award points to their favourite players or teams, predict goals and win weekly and monthly prizes like Gillette and Head & Shoulders product hampers.
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